Mike Roberts Studio 1939-1996
Berkley, CA
The photographer Mike Roberts became the first printer of photochrome postcards based on the new Kodachrome color film. These postcards were issued by Color Card, of which he became a partner. Unlike most photochromes these early cards were printed through line block without a black plate. Many of the early cards also have the additional trade names of Wesco or Spectratone added to them. The style of the logo on the backs of these cards changed regularly with many individually designed for specific distributors. Roberts captured scenes throughout the West and Hawaii for these cards plus many military related subjects and scenes from Viet-Nam. The studio went on to become Mike Roberts Color Products Inc. producing cards well into the 1990’s. Roberts moved his operations to San Diego in 1996 under the name Scenic Art Inc.